There's a new Gramercy area restaurant called Exchange Bar & Grill, and they have introduced their own in-house ‘stock market’ based menu. Prices at the bar will be based on demand and are broadcasted on the giant ticker screen that runs the 35-foot length of the bar, with impromptu announcements of a ‘reverse market’ designed to work in the crowd’s drinking favor!


For example, everyone (strangers & friends alike) could band together to order a ‘round’ of the same item, and it would be cheaper for all as a result. Bar-goers can also have fun by posting personal messages on the ticker screen, ie: ‘happy birthday’ or ‘hey you at the end of the bar, can I buy you a drink!’

The lounge-like space features both a bar and dinner menu. Special lunch & brunch menus will be be introduced at a later date.


Happy hour runs from noon to 7pm daily, featuring $3 beers and $5 well drinks.

To celebrate its opening, Exchange is offering new customers a complimentary beer or glass of wine with purchase of any meal that costs $9 or more. To take advantage of the limited-time promotion, mention the code “Market Price” to your server at the next visit! This promo expires April 15, 2010.

Exchange Bar & Grill
256 Third Avenue
(between 20th & 21st)

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